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Volume 7, Issue 2 January 25, 2006 __________________________________ In this issue: Build Your Advertising Firepower 3 Free Video Tutorials Why Merging Attraction and Conversion Causes A Mish-Mash Link Brander Advertising The Long-term Benefit Of Offering Valuable Free Products And Services To Your Contact Lists Tax Torpedo's 22 Power Steps I Heard It through The Grapevine __________________________________ Hi: I am very excited at this moment. I just joined a network marketing company where the maximum earnig power under the pay plan is $2,000 per day! I'm excited because I have a concrete and precise plan to reach the maximum pay out. I am working at a fever pace to finish a training website for this opportunity. I'll finish it in a few days. In the next issue I'll identify this terrific opportunity, and with the training provided everyone who participates should get off to a very strong start. Meanwhile, in this issue I have included more programs to develop your advertising firepower. No matter how you are trying to make money online you need to advertise. The more advertising firepower you have, the more likely you are to be successful. Both of the free advertising programs should be advertised relentlessly through safelists. (People who use free advertising vehicles are very receptive to new programs of the same nature). Best of success. Robert A. Kearse, Editor THE TAX TORPEDO Work At Home Newsletter __________________________________ Build Your Advertising Firepower http://mailyourad.com/?Id=2988 No ads come to your email account. You have to log in to visit advertisers websites. No time requirement. Get 1 credit for each site visited, plus, 1 credit for each site visited by downline members. With aggressive promotion this downline feature can develop into tremendous advertising firepower for you. When you build a downline, your mail is sent to a randomly selected list of members. Every time you send out a mailing, you're going to reach brand new prospects. Unlike other programs, with MailYourAd you're not sending your message to the same old people over and over again. That's why MailYourAd credits are well worth having. The weekly bonus mailing: Another reason why it pays to refer others into this program, is that you get to mail all five generations of referrals once a week. And you won't be charged a single credit to do so. In other words, members who refer others get to send more mail than members who don't. More importantly, this special bonus mailing allows you to mail the people that you got to join MailYourAd, and the people referred by them. It's an opportunity to help those people become better referrers themselves, and ensures you get to earn even more credits as a result! http://mailyourad.com/?Id=2988 Friend, add this program to your advertising arsenal today! ************************************ 3 Free Video Tutorials http://www.thejunglemarketer.com/html/ Subjects covered: Website creation and design Blogging with Wordpress RSS newsfeed syndication Plus, the author has bundled the tutorials with all the basic software tools that you need as webmaster and also a lot of website templates on one CD ROM. There is a small handling and shipping charge of $7.95 (US). http://www.thejunglemarketer.com/html/ ************************************ ************ You can lead a man to Congress, but you can't make him think. Milton Berle ************ ************************************ Why Merging Attraction And Conversion Causes A Mish-Mash By Sean D'Souza Your marketing strategy. Your advertising campaign. Your website landing page. They'll all fail. Not miserably. But enough to make you wonder why you're not converting as well as you should. ======================= And there's a reason why enough customers aren't buying ======================= You're missing out the distinct gap between attraction and conversion. The gap gives the customer a chance to react to attraction and catch their breath, before moving on to buying what you have to sell. If you don't pause, you create a mish-mash in your communication and consequent response. ======================= So how do you avoid the inevitable mish-mash? ======================= Let's assume you're in a bookstore. What do you see first when you look at the bookshelves? Why of course, it's the colour of the book cover or the name of the book. ============== Example 1: ============== So a book would have a name like: Don't make me think. Yet the subheadline would be: A Common-Sense Approach to Web Usability ============== Example 2: ============== The headline: Secrets of the Millionaire Mind The subhead: Mastering the Inner Game of Wealth ============== Example 3: ============== The headline: The Brain Audit The subhead: Turning lukewarm prospects into red-hot clients =================== Did you notice the pause between the attractor and converter? =================== Notice how the purpose of the headline was simply to get your attention. In the examples above, the headline was short. But that doesn't need to be the case. A headline can be short or long, and be just as effective. But the main reason for the headline's existence is to get your attention. No more or no less. The subhead on the other hand is the converter. It's often much longer and more detailed than the headline. The headline is more of an idea. A spark. The subhead is what's selling you the system. =================== There's a difference between an idea and a system =================== An idea attracts. The system converts. To be an attractor, your headline needs to promise an idea. -Let's analyse the headline below: Wouldn't you like to write copy that turns tentative prospects into red-hot clients? -Let's then analyse the system (which is the subhead) Learn the step-by-step system to increase your pro*fit and get your products and services selling faster than ever before! Notice how the headline (attractor) talks about the idea of turning your prospects into clients. It's an idea that many businesses would be quickly attracted to. The subhead then spells out the system that shows you how you can create pro*fit, and sell your products and services better than before. =================== So how does this affect your marketing? =================== =================== 1) If you're running a lead-generation campaign =================== Your first step may be just to get customers to opt*-in. So you offer a product or service that can be sampled, and you get the customer's details and permission in exchange. You don't try and sell anything. You simply get the customer's details. That would complete the phase of attraction. You'd then move to the next step of conversion, by speaking not to the whole list, but only to those customers who've opted in. =================== 2) If you're writing a book =================== You'll want to choose a really interesting name that gets my attention and curiosity. You don't need to cram the entire message in the book title. You can lead the conversion factor in the subtitle, the back cover and the inside covers. =================== 3) If you're writing a headline =================== Again, your headline needs to create the attraction; the idea; the curiosity factor. The subhead and the rest of the copy needs to convert you to the program or system. =================== The mistake most marketers make =================== They fail to understand the difference between the idea and the system. That the idea is the attractor. That the system is the converter. That if you mix up the two you, all you get is a mish-mash. Splotch! ============= In Summary: ============= 1) Don't attempt attraction and conversion in the same thought, line or book cover. Concentrate on an outstanding attraction message. Then move on and work on an outstanding conversion message. 2) Remember that there's a gap between attraction and conversion. Customers need that pause to get them from attraction to conversion. Don't hurry customers through. 3) When constructing your attraction statement make it an idea, a big concept. When constructing your conversion statement, make it a system. Customers are attracted to ideas and converted by systems. ======================= ©2001-2006 Psychotactics Ltd. All Rights Reserved. Wouldn't you love to stumble upon a sec'ret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sa'les conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself. ======================= ************************************ Link Brander Advertising http://www.linkbrander.com/taxtorpedo Would you like to protect AND increase your affiliate commissions instantly? Would you like to make your long URL's short in a powerful new way? Would you like to advertise your website in a way that people can't ignore? Would you like this advertising to grow virally with little or no effort from you? Would you like to get started in less then 30 seconds... completely free? This Viral marketing program should be added to your arsenal at once. http://www.linkbrander.com/taxtorpedo ************************************ The Long-term Benefit Of Offering Valuable Free Products And Services To Your Contact Lists - http://ads.profitrally.com/w8kve Here is the #1 concept that drives the Internet as far as individual success goes: A high level of credibility has a monetary value! You can build your credibility by offering to your contact lists on a regular basis information that solves a problem or fulfills a need. When that information is in the form of free products or services, your email messages are virtually certain to be opened and read by a high percentage of your contacts. Periodically, slip in a commercial message, (monetize your credibility). If you have multiple lists, you will have some kind of commercial messages going out on a regular basis. Give Away FREE Tools And Resources To Build Your Opt-in Lists! You can construct a unique combination of free incentives to join your opt-in lists. The archives of THE TAX TORPEDO Work At Home Newsletter collectively contain hundreds of quality free programs, products and services that you can combine into very enticing offers. I have completed posting online past issues since January, 2004 (volume 5, Issue 1). Simply, go through past issues and construct your unique combination of incentives. Act now! http://ads.profitrally.com/w8kve ************************************ Tax Torpedo's 22 Power Steps http://www.100freeworkathometools.com/makemoneyonline.php Start to make money online in 1 hour or less! 3 key features: no barrier to entry easy to absorb training effective promotional resources All the programs, except one, are free-to-join. The 22 Power Steps can be ordered on autoresponder to come in 3 installments or one day at a time so you have easy to absorb training. Effective promotional resources through the Internet's best collection of free advertising programs. http://www.100freeworkathometools.com/makemoneyonline.php ************************************ I Heard It Through The Grapevine Two Doctors One night, a man and a woman are at a bar downing a few beers. They strike up a conversation and quickly discover that they're both doctors. After about an hour, the man says to the woman, "Hey, how about we sleep together tonight? No strings attached. It'll just be one night of fun." The woman agrees. So they go back to her place. She goes into the bathroom and starts scrubbing up like she's about to go into the operating room. She scrubs for a good 10-20 minutes. Finally, she goes into the bedroom and they have sex for an hour or so. Afterwards, the man says to the woman, "You're a surgeon, aren't you?" "Yeah, how did you know?" "I could tell by the way you scrubbed up before we started." "Oh, that makes sense," says the woman. "You're an anesthesiologist, aren't you?" "Yeah," says the man, a bit taken aback. "How did you know?" The woman answers, "I didn't feel a thing". ************************************ Legal Stuff... We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within THE TAX TORPEDO Work At Home Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. ************************************ Let's all get rich on the Internet! Robert A. Kearse Editor, THE TAX TORPEDO Work At Home Newsletter http://100FreeWorkAtHomeTools.com taxtorpedo@yahoo.com 1955 W. Casino Dr., Suite 207 Laughlin, Nevada 89028 ************************************* Subscription Information This email publication is NEVER sent unsolicited. You are receiving this email because you subscribed to our newsletter with the following information: Name: ~~NAME~~ ~~LASTNAME~~ Email: ~~EMAIL~~

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