Volume 6, Issue 15
July 27, 2005
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In this issue:
Ezine Ad Tester
Free Ad Tracking Script
The Choice Between Yes and Yes:
A Psychological Revelation
Subscribe To This Copywriter's Ezine
Keywords Organizer
The Psychological Power Of Headlines
The Long-term Benefit Of Offering Valuable Free
Products And Services To Your Contact Lists
I Heard It through The Grapevine
__________________________________
Hi:
Honestly speaking, I am more excited about
some issues than others, but rarely do I
get a sense of total satisfaction that
I have with this issue.
Every single article deals with resources
that have an extraordinarily high value.
Sean D'Souza has an article in this issue
The Choice Between Yes and Yes:
A Psychological Revelation that isn't just good.
It's super good!
Greg Root has a website, the Ezine Ad Tester,
that gives great information of the relative
value of advertising in specific online ezines.
Great stuff!
Enjoy the rest of this issue.
Robert A. Kearse, Editor
THE TAX TORPEDO Work At Home Newsletter
__________________________________
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************************************
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************************************
************
In heaven all the interesting people are missing.
~Friedrich Nietzsche~
************
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The Choice Between
Yes and Yes:
A Psychological Revelation
-By Sean D'Souza
Three year old Kara was throwing a tantrum.
She didn't want to go to bed, of that she
was certain.
"Do you want to brush with the red or blue
toothpaste?" her dad asked gently.
"Blue," she says, glad to be given the
opportunity to make a decision.
Ten minutes later, Kara was well tucked up,
wondering when she'd agreed to go to bed in
the first place.
You laugh at the story, don't you?
The method used to get Kara into bed seems
a bit like trickery. And who am I to say
that it's not? Yet I want you to pay attention
to one thing. Kara was glad to be given
a choice between yes and yes.
Your clients are not much different.
Clients come to you every single day asking
you to give them a choice. A choice between
yes and yes. Instead all you're giving them
is a choice between yes and no.
Mah friend, your bank account will see far
better days if only you'd step back, and use
the immense power of the choice between yes
and yes.
Of course, you don't have to believe that
this choice factor works. You don't have to
believe your sales will go up. All you have
to see is proof. So in the article below I'll
demonstrate the psychological factor of choice.
How it can work for you and how it can turn
against you and bite you in the you-know-where.
It all started on one stupid
loss-making November's day...
We were doing fine with the sales on our
website when we made one change. I'm going
to demonstrate the change in the article
below so it would help for you to have the
page opened so you can see what I'm talking
about.
If you look at this page at:
http://www.psychotactics.com/hiddenlink.php
...you'll find that you get the choice to
buy two packages. One is the copy of the
Brain Audit and the other choice is a copy
of the Brain Audit + the Brain Audit Rip.
Till the middle of November, we had both
the offers up. Then one ego-driven morning
we decided to pull the plug on one choice.
We gave customers the choice between a yes
and um..NO!
Almost within 24 hours, our sales
started going south for no reason
at all.
We ignored this sickening slack for about a
week. Then we looked back at what was
working. And we put back the choice between
yes and yes.
The customer was back in choice-ville and the
sales soared.
But here's the curious part.
Among the two packages, one has a much
higher price. Yet over 97.5% of customers,
when given the choice between the two
packages, chose the higher priced package.
The customer is no dumbo.
No siree. The customer knows exactly what she
wants. And when given the choice between yes
and yes, she takes a decision to buy that which
creates most value for her.
Of course, if there's an enticement to buy,
as was in this case, then there's a far
greater likelihood of her buying the more
expensive product.
The customer is no dumbo...but I sure am.
Think about it. If your revenue shot up. If
customers were buying higher-priced products
what would you logically do? Wouldn't you take
the same concept and use it everywhere you could?
You'd think a smart person would do that,
wouldn't you? (Which is why I qualified myself
at the start of this paragraph). But no! As we
speak, the only product that has a choice of YES
and YES is the page I've already mentioned above.
Don't stop at one point. Take the concept
through it's paces.
If you're in consulting, look at the choice
between yes and yes. Are you giving the
customer a choice between package A and
package B. Or do you offer just one package?
If you're selling products, the concept of
yes and yes choice stays put.
And once you've found that the concept works,
puh-lease don't do the dumbo bit. Audit
every possible thing you sell. And
put in a yes and yes factor.
Not only will this bring you higher quantity
of sales, but also an a much better price on
every product/consulting assignment you do.
I said yes and yes...NOT yes and yes and yes
and yes.
You, me, we all crave for choice. But give us
too much and we go a little waka-waka in our
brains. Because choice is based on rejection.
To choose the strawberry flavour ice-cream,
you must mentally refuse all the other flavours.
(Read article on: The Curse of Choice)
http://www.psychotactics.com/artchoice.htm
If you give a client too much to
choose from, they will end up rolling
their eyes, doing a RAM check and shut down
their brains before you have time to do
anything at all.
Keep your options simple. Keep the
choice between yes and yes.
So that even a three-year old has no trouble
choosing!
If you haven't done so already: (That's a clue!)
P.S. If you like this article, feel free to
share it with your own list, post it on your
site, post it on your blog, or add it to your
autoresponder. As long as you leave it intact
and do not alter it in anyway. All links must
remain in the article.
=========================
And include this at the end of the article.
=========================
©2001-2005 Psychotactics Ltd. All Rights
Reserved. Wouldn't you love to stumble
upon a secret library of small business
ideas? Find simple, yet electrifying ideas,
on copywriting, public speaking, marketing
strategies, sales conversion, psychological
tactics and branding. Head down to:
http://www.psychotactics.com today and
judge for yourself.
************************************
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Copywriter's Ezine
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I am high on this ezine for a couple of basic
reasons. One is that Clayton Makepeace, the
publisher, is very responsive to reader
suggestions. In fact he actively solicits
ideas from subscribers for article ideas.
As you read this Clayton is working on an
idea for an article that I suggested and
that will be VERY valuable if it gets done.
Guaranteed!
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THE TOTAL PACKAGE.
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************************************
Keywords Organizer
http://keywords-for-you.com/organizer/index.cgi
Keywords Organizer is a free online service
from Phil Tanny designed to help you view,
sort, organize and print the keyword data
you obtain from your Wordtracker account.
************************************
The Psychological Power
Of Headlines
http://www.psychotactics.com/psychoheadlines.pdf
This is a free report from Sean D'Souza,
the author, of The Choice Between Yes and
Yes:A Psychological Revelation, which I hope
you read above.
This is a short report and straight to the
point of how to write headlines that get
results every time.
http://www.psychotactics.com/psychoheadlines.pdf
************************************
The Long-term Benefit
Of Offering Valuable Free
Products And Services
To Your Contact Lists -
http://ads.profitrally.com/w8kve
Here is the #1 concept that drives
the Internet as far as individual success goes:
A high level of credibility has a
monetary value!
You can build your credibility by offering to your
contact lists on a regular basis information that
solves a problem or fulfills a need.
When that information is in the form of free
products or services, your email messages are
virtually certain to be opened and read by a
high percentage of your contacts.
Periodically, slip in a commercial
message, (monetize your
credibility).
If you have multiple lists, you will have some
kind of commercial messages going out on a
regular basis.
Give Away FREE Tools
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The archives of THE TAX TORPEDO Work
At Home Newsletter collectively contain
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I have completed posting online past issues
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************************************
I Heard It
Through The Grapevine
Two Words
A city man was forced to take a day off from
work to appear for a minor traffic summons.
He grew increasingly restless as he waited
hour after endless hour for his case to be
heard.
When his name was called late in the
afternoon, he stood before the judge only to
hear that court would be adjourned for the
next day and he would have to return.
"What for?" he snapped at the judge.
His Honor, equally irked by a tedious day
and the sharp query, roared, "Twenty dollars
contempt of court. That's what for!"
Then, noticing the man checking his wallet,
the judge said, "It's all right. You don't
have to pay now."
The young man replied, "I'm just seeing if
I have enough for two more words!"
************************************
Legal Stuff...
We accept no responsibility whatsoever
for the content, profitability or legality
of any published articles or advertisements
contained within THE TAX TORPEDO Work At
Home Newsletter.
And, although all of the articles have
been selected for their content, the
publishing of such articles within this
newsletter does NOT constitute a
recommendation of the products or
services mentioned or advertised
within those articles.
Be responsible! Always do your own
Due Diligence before responding to
any offer.
************************************
Let's all get rich on the Internet!
Robert A. Kearse
Editor, THE TAX TORPEDO Work At Home
Newsletter
http://100FreeWorkAtHomeTools.com
taxtorpedo@yahoo.com
1955 W. Casino Dr., Suite 207
Laughlin, Nevada 89028
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