Volume 6, Issue 14
July 13, 2005
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In this issue:
Valuable Free Keyword Research Tool
Are You Making These Press Release Mistakes?
Powerful And Free Press Release Services
Bookmark These Newsletter Archives
Clipping Service For Usenet Newsgroups
The Long-term Benefit Of Offering Valuable Free
Products And Services To Your Contact Lists
I Heard It through The Grapevine
__________________________________
Hi:
Wow! I'm still exhausted from the effort
involved in the last issue of publishing
my 5,000 word article:
Internet Marketing Strategy:44 Link Popularity
Secrets
Now I know what an expectant mother goes
through when she is overdue!
Getting that article done and published
was like having an overdue pregnancy.
Well, any way I finally gave birth!
I apologize to everyone who got two of the last
issue. I send the issue out by autoresponder,
and I load the autoresponder with both a plain
text version and an HTML version.
If a subscriber's email client accepts HTML,
that's the version he/she gets. If not, the
text is delivered.
The article was so long that I exceeded the
autosponder's capacity with both versions
loaded.
So, I had to send two versions separately,
text and HTML.
Ok, real quickly on to this issue.
Getting free search engine traffic (a lot
of it) is extremely valuable. So you will
see repeated emphasis in this newsletter
on free tools and resources to help you to
that specific end.
The Dowser, is a valuable free keyword
research tool that I hope will help put
much money in your pocket. Check it out!
Enjoy the rest of this issue.
Robert A. Kearse, Editor
THE TAX TORPEDO Work At Home Newsletter
__________________________________
Valuable Free
Keyword Research Tool
Here is a newly developed tool, TheDowser,
that should provide substantial benefits.
Suggested uses:
(1)Find high demand, low supply
keywords
(2)Research keywords for article titles:
Article Marketing & Copywriting Secret:
How To Make Your Article TITLE Sell
http://100freeworkathometools.com/archives/volume6_issue10.php
(3)Domain name creation
(you want to have a domain name that
incorporates vital keywords)
Use in combination with this domain name
creation tool:
https://secure.onlineaccess.net/cart/megasearch.php?ID=f06f442bf864e9f1eac35dd994761f13
To learn more about the basic functions of
TheDowser – Free Edition, view the video
tutorial below:
http://www.thedowser.com/TheDowserBasics
Here’s the download link for TheDowser - Free Edition:
http://www.thedowser.com/warriors
(Click the above link and save the file to
your computer).
Once, you’ve saved the file on your computer,
double-click on TheDowserInstall-
FreeEdition.exe to install the program on
your computer.
This is a fully-functioning keyword research
software that never expires.
For more info on TheDowser:
http://www.thedowser.com
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Are You Making These
Press Release Mistakes?
You've done it. Gotten that press release
written. Now you're ready to send it out to
your carefully chosen list of media contacts.
But before you hit that "send" button, take a moment and run
your press release through this checklist.
Remember, you only have
a few
seconds to catch the attention of
busy journalists and editors -- don't
blow it over an easily corrected
mistake.
Some of these may seem painfully obvious. Alas,
even the obvious gets overlooked from time to
time (even from professionals – I know, I've
made my share of mistakes) so it's always a
wise idea to take a few moments to double
check that your release is up to snuff before
sending it out into the world.
1. Is your release newsworthy?
In other words, does it answer the question
"Will this interest my readers?" Remember,
media people are interested in one thing –
keeping their readers happy. Make sure your
idea is something that will do just that.
2. Is the headline compelling?
Will it encourage media people to actually read
the story? If the headline doesn't interest them,
chances are they aren't going to take the time to
read the rest of the release. And you've just
missed your opportunity.
3. Is the first sentence
(the lead) compelling?
Like the headline, if the first sentence doesn't
grab their attention and persuade them to keep
reading, chances are your release will be
headed to that famous circular file. (Otherwise
known as the trash can.)
4. Is it written in third person?
In other words, use "he/she/they." No "you"
or "we."
5. Is it less than a page?
Media people don't have time to read long press
releases. Unless you have a darn good reason,
keep it less than a page. For that matter, even
if you do have a darn good reason, still keep
it less than a page.
6. Are there grammatical or
spelling errors in your release?
Trust me, these are professionals. They'll catch
your errors. And those errors won't leave a very
good impression. At the very least use your
word processing's spell checker, but hiring a
proofreader is an even better solution. Or you
could simply have someone you trust read it. But
definitely do something.
7. Do you have your contact
information on the release?
Media people are on deadline. They don’t have
time to search for your contact info if they
need clarification or a quote from you. Make
it easy for them – put your contact info in a
prominent place.
8. Do you have any
sales copy in there?
Reminder: Press releases don't go to the
advertising department – they're for editorial.
And editorial doesn't look very kindly on sales
pitches.
Nix the promotional copy and just focus on
content – if they use your story, they'll
put your contact info in there.
While there are no guarantees with publicity,
making sure your release follows this
checklist will go a long way to garnering
you publicity.
************************************
Michele Pariza Wacek owns Creative Concepts
and Copywriting, a writing, marketing and
creativity agency. She offers two free
e-newsletters that help subscribers combine
their creativity with hard-hitting marketing
and copywriting principles to become more
successful at attracting new clients, selling
products and services and boosting business.
She can be reached at http://www.writingusa.com.
Copyright 2005 Michele Pariza Wacek.
************************************
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Powerful And Free
Press Release Services
Now is the time to put the knowledge to use
that Michele Pariza Wacek conveyed in the
above article.
Get free publicity, free traffic, and valuable
backlinks through using free press release
distribution services.
http://www.prweb.com/
http://www.prfree.com/
************************************
Bookmark These
Newsletter Archives
http://www.thegaryhalbertletter.com/
One of the best writers on the Internet is
without a doubt, Gary Halbert. This guy knows
how to write compelling sales copy, but many of
his ads and newsletters read like suspense thrillers.
He creates a very high level of interest and
sustains it!
Gary has a newsletter that comes out about once
a month, and he has some past issues online as
an online archive. You will learn a lot just going
through these archives and reading what
interests you.
http://www.thegaryhalbertletter.com/
Highly recommended!
************************************
Clipping Service
For Usenet Newsgroups
http://www.netnewstracker.com/
How do some marketers constantly come out
with hot new products??
Easy answer. They have a way of taking the
pulse of the public and seeing what problems
or needs are widespread.
Here is a free tool to monitor Usenet
newsgroups. Enter any phrase, word or term,
and this service will notify you by email
when mention is made of your choices.
This is also a great research tool for
writing articles (or even deciding what
to write about).
http://www.netnewstracker.com/
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The Long-term Benefit
Of Offering Valuable Free
Products And Services
To Your Contact Lists -
http://ads.profitrally.com/w8kve
Here is the #1 concept that drives
the Internet as far as individual success goes:
A high level of credibility has a
monetary value!
You can build your credibility by offering to your
contact lists on a regular basis information that
solves a problem or fulfills a need.
When that information is in the form of free
products or services, your email messages are
virtually certain to be opened and read by a
high percentage of your contacts.
Periodically, slip in a commercial
message, (monetize your
credibility).
If you have multiple lists, you will have some
kind of commercial messages going out on a
regular basis.
Give Away FREE Tools
And Resources To Build
Your Opt-in Lists!
You can construct a unique combination
of free incentives to join your opt-in lists.
The archives of THE TAX TORPEDO Work
At Home Newsletter collectively contain
hundreds of quality free programs, products and
services that you can combine into very enticing
offers.
I have completed posting online past issues
since January, 2004 (volume 5, Issue 1).
Simply, go through past issues and construct
your unique combination of
incentives.
Act now!
http://ads.profitrally.com/w8kve
************************************
I Heard It
Through The Grapevine
A wife, one evening, drew her husband's
attention to the couple next door and said,
"Do you see that couple? How devoted they
are? He kisses her every time they meet.
Why don't you do that?"
"I would love to," replied the husband, "but I
don't know her well enough."
*************
The woman applying for a job in a Florida lemon
grove seemed way too qualified for the job.
Look Miss," said the foreman, "have you any
actual experience in picking lemons?"
"Well, as a matter if fact, yes!" she replied.
"I've been divorced three times."
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Legal Stuff...
We accept no responsibility whatsoever
for the content, profitability or legality
of any published articles or advertisements
contained within THE TAX TORPEDO Work At
Home Newsletter.
And, although all of the articles have
been selected for their content, the
publishing of such articles within this
newsletter does NOT constitute a
recommendation of the products or
services mentioned or advertised
within those articles.
Be responsible! Always do your own
Due Diligence before responding to
any offer.
************************************
Let's all get rich on the Internet!
Robert A. Kearse
Editor, THE TAX TORPEDO Work At Home
Newsletter
http://100FreeWorkAtHomeTools.com
taxtorpedo@yahoo.com
1955 W. Casino Dr., Suite 207
Laughlin, Nevada 89028
*************************************
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