Volume 5, Issue 25
December 15, 2004
__________________________________
In this issue:
Free Online Image Hosting
How To Create Dynamic Headlines
For Your Google AdWords Ads
Link To One Of These 100 Top Websites
Automatic Notification Of News
Concerning Any Specific Subject
I Heard It through The Grapevine
__________________________________
Hi Robert A:
Using pay-per-click advertising to sell
your own or affiliate products can be an
extremely efficient and effective way to
make money online.
In this issue Jason Lewis explains a very
effective technique to use with Google
AdWords. Be sure to check it out!
Enjoy the other free resources in this issue.
Robert A. Kearse
Editor, THE TAX TORPEDO Newsletter
************************************
Free Online Image Hosting
http://www.imageshack.us/
ImageShack is a free resource that can be used
to share pictures with friends, as well as post
images on message boards and blogs. It can
also be used to direct link images from your
personal website or online auction.
************************************
How To Create Dynamic
Headlines For Your
Google AdWords Ads
By Jason Lewis
Relevancy is the key to the success of all
advertising. If your ad conveys the right
message at the right time, to the right
people, then you stand a very good chance
of increasing the response to your ad.
If your Adwords ad contains the same search
term that someone has just typed in; Google
will reward you by highlighting the
term in bold in your ad.
This extra bold highlight has been
proven to increase response and clickthrough
rates to your ads.
Now you can go one better…
What if you could set things up, so that
your ad headline would automatically
change to display the exact same search term
that someone has just typed in! They will look
at your AdWords ad and think, “Hey that ad
seems to be advertising the exact same
thing I’m trying to find".
This will give you a huge advantage over
most other advertisers, who only use the
standard static headline format. With a
normal ‘static’ headline, they will have
to try and guess what people want beforehand,
and show the same headline regardless of
what people have typed in.
I now use this technique on all my AdWords
campaigns, and have seen a good increase
in my clickthrough rates as a result of
doing this.
So, How Do You Create
A Dynamic Headline?
To start off with let’s look at what a
typical Adwords ad might look like:
Cheaper Dentist Insurance
Comprehensive Quality Service
For All Your Dental Needs (aff)
www.dentalplans.com
If someone typed in a phrase like ‘low
cost dental plan’ none of the words in
your headline match, so you wouldn’t
normally have any part of your headline
appear in bold.
Using the ad example above, to create a
‘dynamic headline’ you would type in
your headline like this:
{KeyWord:Cheaper Dentist Insurance}
To create it correctly, you must copy
everything on the above line, including
the brackets, and the capital K and W.
Just replace the words ‘Cheaper Dentist
Insurance’ with your own default headline.
Now, when someone performs a search like
‘low cost dental plan’ your ad headline
will automatically display the words
‘low cost dental plan’ in bold type.
If the phrase typed in has too many words
or contains a misspelling, Google will
display your default headline instead.
A few things to note…
* The dynamic headline will only show
words that are stored in your keyword
list for your ad group.
* If you are using ‘phrase’ or ‘broad
matching’ your default headline will be
displayed if the search query typed in
is too long.
Your headline can only take up to a
maximum of 25 words. So if someone typed
in ‘low cost dental plans for the over
60’s’ this is over the 25 word limit.
In this case your default headline of
‘Cheaper Dentist Insurance’ would be shown.
* Keep out misspellings. Personally I
will often add a ton of different
misspellings for the most popular
keywords I am targeting. Problem is,
Google don’t like you putting the
misspellings in the actual ad itself.
They don’t mind showing your ad when
someone does a typing error or something.
They just don’t want to be seen showing
poorly written ads.
For example if you were using a dynamic
headline and someone typed in the phrase
‘insuranc’ (no ‘e’ on the end), the dynamic
headline could show this misspelt word as
your headline.
Google’s ad monitoring will prevent you
from using dynamic headlines for misspelt
words.
What I do is put all my misspellings in a
separate ad group to make sure my ads don’t
get disabled.
I hope you found this useful.
******************************
Jason Lewis, Copyright 2004
Jason Lewis is author of the new Business
Brainwaves Newsletter. Uncovering new
business ideas and untapped 'gaps in the
market' that the average person working
from home can profit from. Join now,
while it's still free! ==
http://www.BusinessBrainwaves.com
******************************
************************************
Link To One Of These
100 Top Websites
http://www.pubsub.com/linkranks.php
As part of your link popularity strategy you
should make it a goal to get an incoming link
from at least one of the sites listed in the
100 top websites.
Devise a strategy so that something you produce
an article, press release, etc., is picked up
and linked to by one of these highly rated sites.
http://www.pubsub.com/linkranks.php
************************************
Automatic Notification
Of News Concerning
Any Specific Subject
http://www.pubsub.com/index.php
This free service is similar to Google's program,
http://GoogleAlert.com.
You can enter any keyword or keyword phrase
you want and be automatically notified by
email when online material appears relevant to
your keywords.
PubSub monitors over 6.4 million weblogs,
more than 50,000 internet newsgroups and
all SEC (EDGAR) filings.
http://www.pubsub.com/index.php
************************************
I Heard It
Through The Grapevine
Diary Entries Of A Young Woman
On A Cruise Ship
Dear Diary:
MONDAY: What a wonderful cruise this is going
to be! I felt singularly honored this evening.
The Captain asked me to dine at his table.
TUESDAY: I spent the entire afternoon on the
bridge with the Captain.
WEDNESDAY: The Captain made proposals to me
unbecoming an officer and a gentleman.
THURSDAY: Tonight the Captain threatened to
sink the ship if I do not give in to his indecent
proposals!
FRIDAY: This afternoon I saved 1600 lives.
************************************
Let's all get rich on the Internet!
Robert A. Kearse
Editor, The Tax Torpedo Newsletter
http://100FreeWorkAtHomeTools.com
taxtorpedo@yahoo.com
5292 S. Maryland Parkway Suite 121
Las Vegas, Nevada 89119
***************************************
Subscription Information
This email publication is NEVER sent unsolicited. You are
receiving this email because you subscribed to our newsletter
with the following information:
Name: Robert A Kearse
Email: taxtorpedo@yahoo.com
| 