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Volume 5, Issue 21 October 20, 2004 __________________________________ In this issue: Internet Marketing Strategy: 22 Link Popularity Secrets Effective Anti-Spam Tool Google Desktop Search "I Heard It Through the Grapevine" _______________________________ Hi Robert A: Well, this newsletter is not coming out on the 20th as scheduled for a number of reasons. The main reason is that I have been a New York Yankee baseball fan for over 50 years, and I took off on the 20th to view the crucial 7th game of the World Series. Suffice it to say that I am still in shock that the Yankees blew a 3-0 lead in the Series to lose in 7 games! Well, back to the Internet. Included in this issue is an article I researched and wrote over a 3 week period on Link Popularity. I'm proud of it in that I think it is very valuable with a comprehensive array of information and strategies on link popularity that you can't find in one place anywhere else on the Internet. Enjoy this issue! Robert A. Kearse Editor, The TAX TORPEDO Newsletter _______________________________ Internet Marketing Strategy: 22 Link Popularity Secrets Enjoy These Benefits: Quality targeted traffic from reciprocal link partners Sustained long-term free search engine traffic Recognition as an authority in your specific field Step 1 Download and install Duncan Carver's Link Management Assistant (LMA): The best link managment software You will need a comprehensive script to manage the many tasks of a complete link popularity strategy. "Zeus", "Arelis 4", and "LinksManager" are some of the competing products, but all have significant price tags attached. LMA is the Rolls Royce of reciprocal link management software. In a class by itself! Oh yes, did I mention that it is free! Download now or bookmark this page: Link managment software For an example of a link directory established with LMA see the "Work At Home Website Directory" that I have started to develop on this webiste: Work At Home Website Directory Or see a demo directory at: A demo niche directory Step 2 Read this important article: Keyword Phrases In Linking Text Linking text, sometimes called anchor text is the clickable text that takes people to another page or resource. Mastering the skill of using keyword phrases in your linking text is one of the critical secrets to understand in developing an effective link building strategy. Take special notice of the importance of using this technique in your internal links within your website! Step 3 Subscribe to these link popularity newsletters: Linking Matters Newsletter LinkingNews Newsletter The dynamics of what's effective on the Internet can change at a frightening pace. Subscribe to these ezines and keep current. Step 4 Bookmark this website: Free articles on strategic link building, linking strategies and tactics, and link popularity. Step 5 Find quality websites with this link exchange: Reciprocal Link Exchange Take this step once you have installed LMA and are ready to request reciprocal links. This exchange, originated by Ken Evoy of SiteSell.com, is a great asset. A good place for quality reciprocal links. Step 6 Sign up with these additional link exchange programs: Valuable directory of quality websites that trade reciprocal links with other sites. Join this human-compiled directory that lists websites who actively swap links. Taking advantage of these programs should be a very productive use of your time, because the other program members have joined with the specific intent of developing reciprocal links. Be selective! Approve links to quality sites that have a similar theme to yours or offer goods or services you know your website visitors would be interested in. Step 7 (A)Determine which websites are your main competitors. Make up a list. (B)Sign up with Google alerts to determine who is linking to your competitors. http://www.google.com/alerts Enter link:www.yourcompetitorsurl.com in the "Search terms" box. For "Type" choose web. For "how often" choose once a day. Be aware that you can use multiple queries and keep tabs on multiple competitors. This is easily done by adding an "OR". For example: link:www.xyz.com OR link:www.abc.com OR link:www.roi.com (C)Request a reciprocal link from suitable sites that link to your competitors. These requests should have a high success rate since you know for sure the target sites are actively adding links. Step 8 List your link or niche website directory with these directories: http://www.directoryarchives.com/ http://www.wmdirectory.com/ http://www.internet-search-engines-faq.com/submit-url-free-directory.shtml See multiple post of lists of directories by Megri http://www.massivelinks.com/ http://www.incrawler.com/ Be sure to give your directory a name that includes important keywords. Having a niche directory with a narow focus can add tremendous value to your website since it can save an interested party a huge amount of time in locating valuable resources. Step 9 Advertise your link or niche directory using free advertising resources such as: http://freeadvertisingforum.com http://wetrack.it/soloads/af.cgi?2056 http://www.dailyclassifieds.co.uk http://www.subscribeme.net The focus is not on promoting your overall website but on advertising your link or niche directory specifically. Such advertising will significantly help you develop additional quality reciprocal links. Step 10 Develop the DMOZ (Open Directory) gold mine. http://www.dmoz.org Choose one or several DMOZ categories or sub-categories that your website would fit in. Personally evaluate websites included and invite a reciprocal link to the highest quality websites. Your link or niche directory will take on a reputation for high value quality content. Step 11 Write and publish articles. Every article you publish online has a "resource box", which is usually 4-8 lines of biographical and website promotion where you can include a link to your website. If it is approriate and meaningful, you can reference your own website in the text of the article, which means a live hyperlink will boost your link popularity. Here are just a few sites to which you can submit articles for publication: http://www.goarticles.com http://www.connectionteam.com http://www.homebiztools.com/addasite.htm http://www.addto.com/articlesubmit.shtml Step 12 Post to forums. When your website has appropriate useful information, your responsive answers to forum members' requests can include a direct link to the appropriate page of your website. Here is a link to a site with solid information on forums complete with a list of active and prominent forums to investigate. http://www.imarketing-university.com/internet-marketing-forums.html An extremely valuable free ebook on posting at forums can be obtained at: Link popularity and posting at forums Step 13 List your ezine in these ezine directories. Such listings will give you a permanent hyperlink to your website. http://emailuniverse.com/bestezines http://ezinelocater.com http://www.topezineads.com/demo.html This site has a comprehensive list of ezine directories: http://internetmarketing-success.com/ezine_directories.htm Step 14 Use keywords in your domain name. The links that you are sowing all over the Internet will show up more often in search engine results, if you are using important keywords in your domain name. Use the knowledge you gained from Step 2 concerning "keyword phrases in linking text". Step 15 Download and install the Alexa Toolbar. Important toolbar to improve your link popularity. Use of the toolbar positively affects your Alexa ranking. Since some webmasters take into account your website's Alexa ranking the better your ranking the higher your success rate in getting reciprocal links. Step 16 Develop a simple strategy to induce members of Furl.net to establish a public link to one or more of your website pages. Furl.net This free system is one of the absolute best information resource tools you can use to store valuable information in a format that you design and use with ease. Store this page with the public save function in your individual Furl.net account! Highly recommended. Act NOW! Furl.net Step 17 Install a robots.txt file in root directory of your website (server). Google's robots (and other SE robots) need to track your links (both internal and external). Give them help and proper guidance with the robot.txt file. For a valuable tutorial on this technique visit: Robots.txt Tutorial For other helpful robots.text info visit: Robots.txt Validator Robots.txt Forum Step 18 Develop niche website software where the user must leave intact a small notice that links to your website. LMA uses this concept. Over time Duncan Carver, the originator of LMA, is likely to have hundreds of thousands of websites linking to his chosen website or sites through their use of LMA. You must give this tactic some deep thought and try to come up with suitable software that would be installed on a user's website. All you have to do is come up with the IDEA. You can always go to an appropriate website and hire a programmer to develop the software for you such as: http://www.guru.com/index.cfm The return on investment could be huge! Be sure to have a Condidentiality Agreement prepared, that interested parties have to sign and return to you before you reveal your software idea. http://www.bitlaw.com/forms/nda.html Make sense?? Step 19 Subscribe to Trafficology newsletter. Trafficology.com The very valuable technique revealed in Step 7 (Determine which websites are your main competitors. Make up a list.) was discovered through the monthly traffic building tips that are provided free to Trafficology members. Therefore, you will get plenty of valuable monthly info from merely being a free member. Step 20 Link to Amazon.com Have someone write a review of your website for Amazon.com, and you will be automatically included in Alexa.com. data base. http://alexa.com The reviewer should first do a search with your complete url in the search box at the above link. Then look for: User Reviews for your website.com Be the first person to write a review of this site on Amazon.com! The reviewer clicks the hyperlink and writes the review for Amazon.com Step 21 Use testimonials as a linking strategy. These are testimonials that you provide to webmasters of high traffic, high page rank websites. Give genuine testimonials of appreciation for tools or resources of a particular website. When you send the webmaster the testimonial, give permission to quote you using your full name and specific city, state, and country. Politely, request that a hyperlink back to your website be included in the citation. Step 22 Use paid link text advertising. Placing paid text link ads on high traffic websites that have a theme directly related to your promotion is a powerful strategy when used in combination with the above link popularity secrets. Below are two good sources that have two different processes for you to achieve this goal: Text link ads through an auction process. Direct placement of text link ads. In summary: You can't implement all of these link popularity secrets overnight. Instead, set goals of completing a certain step or number of steps by a specific date. Once you have put all of these link popularity secrets in place, your website will become a powerful force on the Internet! ************************************ Effective Anti-Spam Tool Free & effective anti-spam tool This software, which can be installed in minutes, has to be trained. Once properly set up and trained, it will scan all email as it arrives and classify it based on your training. This tool gets more efficient over time and will greatly reduce what is probably one of your main online headaches! Free & effective anti-spam tool, click here! ************************************ Google Desktop Search http://desktop.google.com This new free tool by Google can save you an enormous amount of time. Since you can easily search information on your computer, you don't need to worry about organizing your files, email, or bookmarks. You can just do a quick search for what you remember seeing, instead of having to remember exactly what file, email, or web page had that information, and where that item is now located on your computer. http://desktop.google.com ************************************ "I Heard It Through the Grapevine" A blonde pushes her BMW into a gas station. She tells the mechanic, "It died." After he works on it for a few minutes, it's idling smoothly. She says, "What's the story?" He replies, "Just crap in the carburetor." She says, "How often do I have to do that?" *********** After seeing an elderly lady for the drafting of her will, the attorney handed her an invoice for $100. She gave him a $100 bill, not noticing that stuck to the back was a second $100 bill. The ethical question immediately arose in the attorney's mind: "Do I tell my partner?" ************************************ Let's all get rich on the Internet! Robert A. Kearse Editor, The Tax Torpedo Newsletter http://100FreeWorkAtHomeTools.com taxtorpedo@yahoo.com 5292 S. Maryland Parkway Suite 121 Las Vegas, Nevada 89119 *************************************** Subscription Information This email publication is NEVER sent unsolicited. You are receiving this email because you subscribed to our newsletter with the following information: Name: Robert A Kearse Email: taxtorpedo@yahoo.com

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