Volume 5, Issue 19
September 22, 2004
__________________________________
In this issue:
A Forum That Offers Free Advertising
Get Paid Cash When You Refer New
Users To This Free Email Account
Check The Position Of Your Website
In The Search Engine Of Yahoo™.
Promote Your Business With A Juicy Scandal
Web Page Analyzer
Paid Text Link Advertising
"I Heard It Through the Grapevine"
_______________________________
Hi Robert A:
This issue features an interesting variety
of useful knowledge and tools that should
be very helpful in your promotional efforts.
You will need to use your imagination to
adapt the advice in "Promote Your Business
With A Juicy Scandal" to fit whatever
service or product you are offering online.
But, with so many economic crimes being
committed and endless business failures
making the news, it shouldn't be too hard
to dream up a connection.
Free publicity from print and electronic
media can have a tremendously beneficial,
long-term impact on your online business.
Also, I always try to have some type of
advertising or promotional tool featured
because everyone can benefit from
effective, powerful advertising tools.
When you develop an arsenal of powerful
advertising tools and resources, you
will belong in an elite class of Internet marketers.
Robert A. Kearse
Editor, The TAX TORPEDO Newsletter
_______________________________
A Forum That Offers
Free Advertising
http://www.freeadvertisingforum.com
If you have a product, service or website that
offers benefits for Internet marketers, then
this new forum is perfect for you.
This is an advertising forum, specifically
designed for the free posting of ads in well
defined categories.
When you post be sure to use a tracking
url, so you can measure the effectiveness
of your headline and ad.
For a comprehensive list of free ad trackers
visit:
http://65.219.63.113/solosend/r.php/6/86.php
When testing your advertising, change only
one variable at a time, then compare results.
For instance change only the headline, then
measure. Or change your ad copy, but keep
the same headline.
Once you get in the habit of testing your ads
you will build up an inventory of
headlines and ad copy that is
proven effective.
Free advertising vehicles are a great place
to test and improve your advertising!
http://www.freeadvertisingforum.com
************************************
Get Paid Cash When You
Refer New Users To This
Free Email Account
http://www.mailbling.com?=10003433
I am recommending this free email account
again, because I just got paid!
The minimum payout is only $20.00 (US) and
the program pays referral fees for new
members on four levels.
I advertised this once and got 5 sign ups here:
http://wetrack.it/soloads/af.cgi?2056
I also plugged my referral url into my free
traffic generator programs for a while. I now
have a downline of 66 (12 on my first level)
and I am ready to promote this aggressively,
because I am confident of getting paid.
Oh, by the way, did I mention that when I
recommended this program for the first time
in this newsletter months ago, I put the wrong
referral url in the issue and got zero sign ups
under me. Oops!
Robert A, this program should be a strong cash
cow. Act NOW!
http://www.mailbling.com?=10003433
************************************
Check The Position Of Your
Website In The Search
Engine Of Yahoo™.
http://YahooSearchRankings.com
Here is a free search engine optimization (SEO)
tool that will help you to determine your
ranking with Yahoo.
There are multiple analytical tasks you can
accomplish with this tool. Be sure to click
the "help"button in the left column for a
comprehensive explanation of how to get the
most out of this tool.
http://YahooSearchRankings.com
************************************
******
"If you don't like something, change it. If you
can't change it, change the way you think about it."
******
************************************
Promote Your Business
With A Juicy Scandal
By Marisa D'Vari
William A. Gordon, author of The Ultimate
Hollywood Tour Book, sees opportunity when
celebrities misbehave.
Even though his book was originally
conceived as a helpful guide to tourists
visiting Hollywood, he uses breaking news
of celebrity murder and mayhem as a news
hook to get radio producers to have him
on their shows to provide expert commentary.
The media loves sensational news.
Janet Jackson got millions of dollars of
free publicity during her stunt during the
super bowl.
When a big scandal breaks, the media pounces
upon it and suddenly the world can't stop
watching the pictures and interviews on the
TV news. News reporters scramble to dig up
related stories, knowing the appetite of
their insatiable readers.
Savvy authors can train themselves to take
advantage of this news frenzy to hitchhike
their book onto this media bandwagon. Here
is the simple three-step process of
hitchhiking onto breaking news.
Step One:
Begin each day looking at the headlines in
your city or national newspaper. Ask yourself
this question. How do prominent people in
the news tie in with the core concept of my
book? For example, John Boe found that the
non-stop publicity about Kobe Bryant could
be used as a news peg to promote his book
and services as a body language expert.
Step Two:
Shape this news into a pitch for print
editors and radio producers.
For print, this pitch might take the form
of a tip-oriented press release, with an
attention-getting, sensational headline
followed by a succinct paragraph that
covers the who, what, where, why, when,
and how of the situation followed by five
helpful tips.
The advantage of a tip-oriented press
release is that editors can simply cut
and paste it into their publication when
they have space to fill.
For radio, use the same attention-getting,
sensational headline, but follow this with
intriguing questions the host can ask you
on air, followed by a short paragraph on your credentials and book. Also, remember to add a line about giving books away on the air – radio hosts love that!
Step Three:
Sign up for Google News Alerts. You will
find instructions on the Google home page.
For example, if you wrote a book about the
psychology of shoplifting, you can program
Google News Alerts to let you know any time
this subject appears in a press release or
article.
During the Winona Ryder shoplifting incident,
this means you would be notified with all
breaking news.
Armed with this knowledge, you can send a
letter to the editor of the publication
that published the article with your take
on why Ryder committed this crime (naming
your book title, of course) and also put
the journalist who wrote the article into
your media database.
Also, introduce yourself to the journalist
suggesting that he think of you as a source
for related stories.
**********************************
This article was adapted from Marisa D’Vari’s
200-page softcover book, Media Magic: Grow
Rich in Your Niche with Insider Media Secrets
(read free samples at http://www.deg.com/now.htm)
D'Vari offers a free 36-page publicity report
at http://www.BuildingBuzz.com and
invites you to contribute your publicity
success stories for a contest in honor of
Shameless Promotion Month.
© 2004 Marisa D'Vari All Rights Reserved
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Web Page Analyzer
http://www.websiteoptimization.com/services/analyze
Main benefits:
(1)Improve page display time
(2)Improve website speed
This tool will calculate the size of individual
elements such as page size, composition, and
page download time, and find the total for each
type of web page component.
Based on this analysis the tool offers advice on
how to improve page display time and website speed.
Once you master the steps this type of analysis
and fix should become routine for you and any
website or mini-site you maintain.
http://www.websiteoptimization.com/services/analyze
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Paid Text Link Advertising
http://www.linkadage.com
Although this newsletter specializes in free
resources, there are some types of advertising
that are so effective that they cannot be
ignored.
Placing paid text link ads on high traffic
websites that have a theme directly related
to your promotion is a powerful strategy with
many benefits.
Be sure to read the article on "Keyword Phrases
In Linking Text" at the following link before
you pay for and place your ads:
http://linkingmatters.com/linkingtext.html
Linkadage will save you money by cutting out
the advertising middle man and helping you
communicate directly with other webmasters
about advertising on each other's sites.
By using an auction or brokerage format, you
can be assured that you are getting the market
rate for your advertising links.
http://www.linkadage.com
************************************
"I Heard It
Through the Grapevine"
Two women were sitting in the doctor's
waiting room comparing notes on their
various disorders.
"I want a baby more than anything in
the world," said the first, "but I guess
it’s impossible."
"I used to feel just the same way,"
said the second. "But then everything
changed. That's why I'm here. I'm
going to have a baby in three months."
"You must tell me what you did."
"I went to a faith healer."
"But I've tried that. My husband and
I went to one for nearly a year and
it didn't help a bit."
The other woman smiled and whispered,
"Try going alone next time."
******
A middle-aged guy is out to dinner
with his wife to celebrate her 40th
birthday. He says, "So what would you
like, sweetie? A Jaguar? A sable coat?
A diamond necklace?"
She says, "I want a divorce."
He says, "Sorry, I wasn't planning on
spending that much."
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Let's all get rich on the Internet!
Robert A. Kearse
Editor, The Tax Torpedo Newsletter
http://100FreeWorkAtHomeTools.com
taxtorpedo@yahoo.com
5292 S. Maryland Parkway Suite 121
Las Vegas, Nevada 89119
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