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Volume 5, Issue 13
June 30, 2004


THE TAX TORPEDO Newsletter
THE TAX TORPEDO Newsletter
"The FREE stuff that works! Not the free junk."
 

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Volume 5, Issue 13
June 30, 2004
__________________________________

In this issue:

Check Your Website For Broken Links

Use These Tools To Increase Your Link Popularity

Which Gurus Are Worth Listening To And Which Are Not??

"How An Ingenious Approach To Web Writing Is Fast
Becoming The New Profit-Building Model For Websites"

This Program May Be The Greatest Thing Since. . . .

A License To Print Money

"I Heard It Through The Grapevine"

_______________________________________________

Hi:

I'm sitting at my desk preparing this issue
and listening to Shirley Horn sing "Here's To
Life"
on my favorite jazz station, 91.5, here
in Las Vegas.

You can't beat working at home for a great
working environment that you can tailor to
suit your own individual tastes.

I've got some very valuable material in
this issue I know you'll find valuable. The
information on Link Popularity will help in
getting a permanent increase in traffic to
the website of your choice.

Also, check out the concept of "editorial
marketing",
explained by the author, Maria
Veloso. Very insightful and valuable.

Don't miss "I Heard It Through The Grapevine"
for a good laugh!

Robert A. Kearse
Editor, The Tax Torpedo Newsletter

_______________________________________________

Check Your Website
For Broken Links

This free software checks websites for broken
links. Be aware that search engines can and do
penalize web pages that contain broken links.

http://home.snafu.de/tilman/xenulink.html

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Use These Tools To Increase
Your Link Popularity

Here are two substantial benefits
of improving your link popularity:

(1)Improved page rank of your website with
Google and better position in search results

(2)Increased long term traffic from reciprocal
link partners

First, check your own websites's link
popularity with this free tool:

http://www.marketleap.com/publinkpop/default.htm

Simply put, link popularity refers to the total
number of links or "votes" that a search engine
has found for your website.

Second, increase your reciprocal links and
maintain a link directory on your website with
this software (free version available):

http://www.cyber-robotics.com/cgi-bin/creditgo.cgi?taxtorpedo@yahoo.com

Third, use this additional link exchange to
create reciprocal links:

http://value-exchange.sitesell.com/tuition.html

These links should be of high value since they
will be from thematically related websites!

Fourth, check to see if incoming links are
still in place:

http://www.addme.com/linkwatch.htm

Enter the list of websites that are linking to
your site. Once this is done all you need to do
is click a button to check if these website are
linking to your site. You can do this check once
a week or once a month to make sure the links
are still there.

************************************

"If you can't make money without money,
you won't make money with money either."

Dan Kennedy's Eternal Truth #10

************************************

Which Gurus
Are Worth Listening To
And Which Are Not??


With so many "how to" Internet gurus on
the loose these days how do you sort out who is
for real and who is more hype than real??

Here is a website that provides a list of the
top Internet Marketing Experts based on their
Alexa Rankings on the web. The Main Index
gives you the List in Rank order.

The 24 Hour Graph involves a little randomness
but their share price is based on their popularity
on the site and their rankings from other sources.

http://www.gurudaq.com/internet_marketing_guru_index.php

John Sikora is the webmaster.

************************************


"How An Ingenious Approach
To Web Writing Is Fast Becoming
The New Profit-Building Model
For Websites"

By Maria Veloso


A brand new approach to writing website copy (and
e-mails) is emerging - and it might well become the
answer to the problem faced by most commercial websites.

The problem is that websites are not generating enough
customers -- and consequently, aren't making enough
sales and profits.

People who do business online must either learn this
new approach to web writing, or hire web writers who
are competent in implementing the approach -- or their
websites' sales and profits will always fall way below
their potential.

Everyone knows that in the text-driven world of the
Internet, it is the words - not stunning graphics or
cool technology - that are the key to successful online
sales. Understandably, the single most important
ingredient in creating a profitable website
is web copy that sells.

Writing web copy that converts prospects into customers
is a discipline all its own. It's a highly specialized
genre of writing that combines marketing wherewithal with
a deep understanding of the Internet's unique culture,
mindset, psychology and "language."

What most online business people don't realize is that
web copywriting is distinctly different from regular
advertising copy and offline marketing communications.
It is also quite different from web content writing.

Just because someone is a skilled ad copywriter for
the offline markets doesn't mean his/her writing skills
can translate into effective web copywriting. Even some
of the best copywriters for the offline markets are not
necessarily adept at writing effective copy for the Web.

One of the biggest mistakes online businesses
make is that they take marketing principles that work
well in the offline world -- and try to force them to
work on the Web.

Many principles that are effective in direct mail, print
ads, radio ads, and infomercials simply do not translate
well on the Web - and in fact, they can even kill sales.

Why?

Because people online generally do not want to get
"sold to." This is a proven fact documented by a recent
study conducted by John Morkes and Jakob Nielsen. If web
visitors ever do get "sold to," they first want to be
finessed -- not bombarded by blatant advertising.

As such, expert web copywriters employ some "adroit
maneuvering"to capture the attention - and the patronage -
of the Web market. That adroit maneuvering has given birth
to an ingenious approach to web copywriting that's fast
becoming the new profit-building model for websites. It's
called editorial marketing.

The strategy involves writing irresistible content that
slides smoothly into a covert "sales pitch" for your product
or service. This means your content must be expertly crafted
for hidden selling. This is the "finessing" that the Web
population is most often receptive to.

It bears repeating that your "sales pitch" shouldn't sound
like an ad, but rather read like an editorial,
testimonial, advice, case study, or
endorsement.

For an actual sample of editorial marketing in action, go to:

http://www.WebCopywritingUniversity.com

In the brick-and-mortar (i.e., offline) world, the closest
kin of this kind of writing are the advertorial and the
press release.

Many online businesspeople mistakenly regard the Internet
as an advertising medium -- or one big shopping channel.
As such, they create websites that are nothing but
cyber-billboards that advertise their products or services.

What they don't realize is that on an average day, each
one of us is bombarded with 3,500 commercial messages --
from TV, billboards, radio, the Internet and practically
everywhere we turn. The last thing we want to see when we
land on a website is yet another ad.

The editorial style of online marketing gives your website
an aura of credibility
-- often referred to as the "halo
effect." When you wrap your advertising message within the
soft cushions of a good editorial piece, you position yourself
as an expert, gain the trust of your audience, and increase
the likelihood of a sale.

This kind of cyber-journalism (or editorial marketing)
is the new model for the most successful websites on
the Internet.

© Maria Veloso 2002
-----------------------------------------------------
Maria Veloso is widely acknowledged as the leading
expert in web copywriting and web traffic conversion.
She is the author of "Web Copy That Sells: The Secret
to Creating a Profitable Website"
and Director of Web
Copywriting University, where she reveals a scientifically
proven formula for writing killer copy every time. Go to:
http://www.webcopywritinguniversity.com
------------------------------------------------------

************************************

This Program May Be The
Greatest Thing Since. . . .

. . . . the hole in the donut!!

Seriously, I rate the potential for this
program very highly, and this is the twelveth
consecutive issue where I am recommending
this powerful resource.

The web page you promote through Viral-Profits
should be used to build your opt-in lists. Give
away a free ebook, report or e-course.

You get huge advertising firepower plus
cash
with this free program.

http://freerotator.com/tk/?i=217

Highly recommended!


************************************


A License To Print Money

There is a FREE comprehensive traffic generator
program available that is so good that I have
featured it in this newsletter in seventy-two
consecutive issues.

How much advertising firepower could you
accumulate if you could send over 17,000
hits a day to your Viral-Profits website??

http://freerotator.com/tk/?i=217

If you develop this system, it is a LICENSE TO
PRINT MONEY!!

Take a SERIOUS LOOK at all steps of this system.

SET A GOAL OF COMPLETING 1 OR 2 STEPS
A DAY THROUGH LESSON 10.

http://www.bestfreewebtools.com/track.php?trackid=417

It will benefit you to BOOKMARK this site!

This program is one of the gems of the Internet
and it's FREE!!


************************************


"I Heard It
Through The Grapevine"

A woman's garden is growing beautifully but the
darn tomatoes won't ripen. There's a limit to
the number of uses for green tomatoes and she's
getting tired of it. So she goes to her neighbor
and says, "Your tomatoes are ripe, mine are green.
What can I do about it?"

Her neighbor replies, "Well, it may sound absurd
but here's what to do. After dark go out into your
garden and take all your clothes off. Tomatoes can
see in the dark and they'll be embarrassed and blush.
In the morning they'll all be red, you'll see."

Well, what the hell? She does it. Next day her
neighbor asks how it worked.

"So-so" she answers. "The tomatoes are still green
but the cucumbers are all five inches longer."

************************************

Let's all get rich on the Internet!
Robert A. Kearse
Editor, The Tax Torpedo Newsletter
http://100FreeWorkAtHomeTools.com
taxtorpedo@yahoo.com
YahooMessenger:heavyfreetrafficcom
5292 S. Maryland Parkway Suite 121
Las Vegas, Nevada 89119

************************************

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