By Sean D'Souza
Three year old Kara was throwing a tantrum. She didn't want to
"Do you want to brush with the red or blue toothpaste?" her dad
"Blue," she says, glad to be given the opportunity to make a
Ten minutes later, Kara was well tucked up, wondering when
You laugh at the story, don't you?
The method used to get Kara into bed seems a bit like trickery.
Your clients are not much different
Clients come to you every single day asking you to give them
Mah friend, your bank account will see far better days if only
Of course, you don't have to believe that this choice factor
It all started on one stupid loss-making November's day...
We were doing fine with the sales on our website when we made
If you look at this page at:
http://www.psychotactics.com/hiddenlink.php
you'll find that you get the choice to buy two packages. One is
Till the middle of November, we had both the offers up. Then
We gave customers the choice between a yes and um..NO!
Almost within 24 hours, our sales started going south for no
The customer was back in choice-ville and the sales soared.
But here's the curious part
Among the two packages, one has a much higher price. Yet
The customer is no dumbo
No siree. The customer knows exactly what she wants. And
The customer is no dumbo...but I sure am
Think about it. If your revenue shot up. If customers were
You'd think a smart person would do that, wouldn't you?
Don't stop at one point. Take the concept through it's paces
If you're in consulting, look at the choice between yes and
And once you've found that the concept works, puh-lease
I said yes and yes...NOT yes and yes and yes and yes
You, me, we all crave for choice. But give us too much and
(Read article on: The Curse of Choice)
If you give a client too much to choose from, they will end
Keep your options simple. Keep the choice between yes
So that even a three-year old has no trouble choosing!
*************
P.S. If you like this article, feel free to share it with your own
***************************
The Choice Between
Yes and Yes:
A Psychological Revelation
go to bed, of that she was certain.
asked gently.
decision.
she'd agreed to go to bed in the first place.
And who am I to say that it's not? Yet I want you to pay
attention to one thing. Kara was glad to be given a choice
between yes and yes.
a choice. A choice between yes and yes. Instead all you're
giving them is a choice between yes and no.
you'd step back, and use the immense power of the choice
between yes and yes.
works. You don't have to believe your sales will go up. All you
have to see is proof. So in the article below I'll demonstrate the
psychological factor of choice.How it can work for you and how
it can turn against you and bite you in the you-know-where.
one change. I'm going to demonstrate the change in the article
below so it would help for you to have the page opened so you
can see what I'm talking about.
the copy of the Brain Audit and the other choice is a copy of
the Brain Audit + the Brain Audit Rip.
one ego-driven morning we decided to pull the plug on one
choice.
reason at all. We ignored this sickening slack for about a
week. Then we looked back at what was working. And we put
back the choice between yes and yes.
over 97.5% of customers, when given the choice between the
two packages, chose the higher priced package.
when given the choice between yes and yes, she takes a
decision to buy that which creates most value for her. Of
course, if there's an enticement to buy, as was in this case,
then there's a far greater likelihood of her buying the more
expensive product.
buying higher-priced products what would you logically do?
Wouldn't you take the same concept and use it everywhere
you could?
(Which is why I qualified myself at the start of this paragraph).
But no! As we speak, the only product that has a choice of YES
and YES is the page I've already mentioned above.
yes. Are you giving the customer a choice between package A
and package B. Or do you offer just one package? If you're
selling products, the concept of yes and yes choice stays put.
don't do the dumbo bit. Audit every possible thing you sell.
And put in a yes and yes factor. Not only will this bring you
higher quantity of sales, but also an a much better price on
every product/consulting assignment you do.
we go a little waka-waka in our brains. Because choice is
based on rejection. To choose the strawberry flavour ice-cream,
you must mentally refuse all the other flavours.
http://www.psychotactics.com/artchoice.htm
up rolling their eyes, doing a RAM check and shut down their
brains before you have time to do anything at all.
and yes.
list, post it on your site, post it on your blog, or add it to your
autoresponder. As long as you leave it intact and do not alter
it in anyway. All links must remain in the article.
=========================
And include this at the end of the article.
=========================
©2001-2005 Psychotactics Ltd. All Rights Reserved.
Wouldn't you love to stumble upon a secret library of small
business ideas? Find simple, yet electrifying ideas, on copywriting,
public speaking, marketing strategies, sales conversion,
psychological tactics and branding. Head down to:
http://www.psychotactics.com today and judge for yourself.
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